Merch Pricing Calculator

Stop underpricing your work. Enter your costs and target margin to get a recommended retail price that actually sustains your business.

Your Costs

Bags, sleeves, backing boards, etc.
Booth fee ÷ estimated units sold
Square, Stripe, PayPal, etc.
50–70% is typical for convention merch

Leave packaging or booth allocation blank if they don't apply to this product.

💡 Vendor Tips — Merch Pricing
  • Don't price to compete — price to sustain. Undercutting other vendors might feel safer but it often just means you lose money faster. Your costs are your floor.
  • Round up to a clean number. If the calculator suggests $16.68, price at $17 or $18. Clean prices are easier to handle in cash transactions and don't look cheap.
  • Factor in your booth fee allocation. Every unit you sell contributes toward covering your table cost. Spreading that across expected units sold gives you a more accurate true cost.
  • 50–70% margin is the convention vendor standard. Below 50% and a slow day can wipe your profit entirely. Above 70% is great if your product supports it.