Convention Profit Simulator

Estimate your earnings before you commit. Model different foot traffic and conversion scenarios to understand your realistic upside.

Convention Costs

Booth / Table Fee ($)

Travel Cost ($)

Hotel / Lodging ($)

Other Costs ($) Food, parking, production, display, etc.

Expected Foot Traffic Estimated number of people passing your table

Conversion Rate (%) Artist alley average is 2–5% of foot traffic

Average Order Value ($)

Not sure about conversion rate? Start with 3% for a typical artist alley show.

💡 Vendor Tips — Profit Simulation

Model pessimistically. Run your numbers at 2% conversion before you feel good about them. If 2% still shows a profit, you're in a strong position.
Foot traffic ≠ customers. Not everyone who walks past your table stops. Not everyone who stops buys. Conversion rate accounts for both of those filters.
Your first con at a new event is a data collection run. Track actual foot traffic and actual sales so you have real numbers for next year's simulation.
Bigger cons aren't always better. A 50,000 person con with 300 artist alley tables may convert worse than a 10,000 person con with 40 tables where attendees are actively looking for merch.